Samuel Rojas — The Origins of a Vision

Samuel Rojas was born in Mexico City in 1959, at a time when art stood between the modern and the ancestral. From an early age, he showed a strong inclination toward drawing and visual experimentation. He studied Graphic Design and entered the editorial world by working at Vuelta Magazine — under the direction of Octavio Paz — and at the Publications Department of CONACULTA, where he refined his aesthetic sensibility and his relationship with the printed word.

Those years were also marked by artistic training. His pictorial formation was consolidated at the Gilberto Aceves Navarro workshop (SOSICULTUR), alongside masters Miguel Suazo and Ignacio Alfonso Flores, where he discovered the magic of gesture, line, and movement.

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The Transformation of the Canvas

Rojas transition from design to art came naturally. In painting, his vision found a space for intuition and silence. In his work, geometry merges with emotion, technique yields to the impulse of color, and form opens itself to emptiness. In his own words, his work is a “communicating mirror” between what is seen and what is felt.

During the 1990s, his research into materials led him to explore stone paper and amate paper, collaborating with the Taller Arte Papel Oaxaca (IAGO) under the guidance of master artist Francisco Toledo. That experience deepened his connection with Oaxaca, where he eventually established both his residence and studio.

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Recognition and Exhibitions

Samuel Rojas has participated in numerous solo and group exhibitions, both in Mexico and abroad. Among the most notable venues are the Palacio de Bellas Artes (Adamo Boari Hall), the MACAY Museum in Mérida, Casa Redonda in Chihuahua, the Chamizal Museum in Ciudad Juárez, and international spaces such as ROCCA Paolina in Perugia, Italy, and Galería JLY in Madrid.

He was awarded a FOESCA fellowship and received an Honorable Mention at the “Paul Gauguin” Pacific Biennial (1999). He is currently a member of the National System of Creators (CONACULTA), a distinction that recognizes his contribution to contemporary Mexican art.

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A Creator in Constant Motion

Today, Samuel Rojas enters a new chapter. After years of living and creating in Oaxaca — a territory where color, materiality, and craftsmanship accompanied the maturity of his artistic language — the artist has returned to Mexico City, expanding toward new forms of expression and exploring creative paths that engage with the digital realm: giclée printing as a bridge between the tangible and the virtual, reproduction as an expressive field rather than mere replication.

His vision remains unchanged: that of an artist who listens to the pulse of light and transforms color into presence. Yet now, his gesture opens itself to the digital horizon, where art discovers new ways of inhabiting time.